Friday, October 5, 2012

Changing our conception of comunication


When in 2007 Steve Jobs introduced a new product to the world, nobody imagined how important this announcement would be. Apple released  a new and revolutionary devise that had an ipod touch, a phone and an advanced internet comunicator in only one little machine. The name of it was “The iPhone”.
Steve Jobs, co-founder and CEO of Apple said that the iPhone was a 5 years ahead  phone and it was absolutely true. Back in 2007 we only had “smartphones” with QWERTY keyboard and touchscreens with stylus, but Apple did it again and broke all the rules to give us a product that by then was only part of our imagination.
This is how after years of research Steve Jobs and his company set up a legend that forced all cell phone companies to create and modify their projects to be at Apple’s level and this is how a competition started in the comunication industry.
In my opinion the release of the first iPhone changed the course of history of the mobile comunication. I think that without this invention the tablets, the touchscreen TV and many other technologies nowadays wouldn't exist and it would be years behind of what we know today. What do you think?

To see the video of the release of the iPhone, click here

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