Thursday, October 25, 2012

The perceived technological obsolescence and its social cost






For this year, it was expected that the Blackberry London, Samsung Galaxy Note III, and i-Phone 5 were launched the market; what caused high degrees of anxiety in consumers addicted to Smartphones since their numerous new applications promised to  exceed their previous versions. But what is the aim of those people at buying another telephone if their old ones are supposed to be in perfect conditions?

This phenomenon of people buying goods and services they do not really need is a consequence of an economic system that has based its success in an active consume habit, which means that companies are forced to sell their products at any cost. For that reason, they spend million of dollars in violent advertisements that pretend to convince the audience of purchasing their new creation by exaggerating the advantages of it and highlighting the downsides of those already existent up to the moment.

The power of those campaigns are so strongly persuasive that most of the time they make us believe that getting the device is almost a must. 


As a consequence of this, every year more and more technological  wastes are being piled up in sumps located in undeveloped African countries where our rubbish is carried.

Nevertheless, in this respect, there is an aspect that is even more worrying, and it has to do with the fact that we decide to get rid of our gadgets not only because they are not working but also because they are old-fashioned, which is a stupidity! 

To finish, I would like you could reflect about this issue since we are all involved in the same problem: we are all unconscious consumers of technology that do not want to see how manufacturer companies and astute economists are manipulating our behaviour, so the call is to be more sceptical and less individualist; this world belongs to everybody, not just to the richest nations.

 After having reading this article, could you think in a more suitable way of making our economy sustainable without destroying our environment?
To know more about this interesting topic, watch this video


4 comments:

  1. Really, those people are sick.

    I do reflex that the violence of consumism is something shared; that is, companies try to force people with advertising in everywhere you look, and people who instead of privileging pragmatism they give more importance to superficiality and consumerism.

    The own weakness and later addiction to trash technology is not the worst. African countries being used as landfill? Freakin' nonsense. As some stuck ups around waste their smart-whatever, children are getting sick due to the contact with the materials iphones are made of. Freakin' unconsciousness.

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  2. people just have to learn to replace their cellphones and techonological devices when they don'fill their needs, but at this point i see that kind of impossible, people feel better about themselves if they have the newer i-phone. the worst part is that the newest versions of cellphones have minor differences with the last version, but the prices are higher and people don't care as long as they are cooler.

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    1. Yes, Catalina, that is the problem that people just buy a new appliance because it gives them some status. What a frivolity!

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  3. I agree with Catalina, but the thing is that companies make us believe that we need more, so our needs will never be fulfilled.
    For instance my cellphone is the oldest thing in the world, but I won't change it, because its function is to make/receive calls.
    Meanwhile, for some people cellphones need to include the latest applications, as if they were VIP and the rest of the people need to know where they are.

    In my opinion, people won't change their abits until that "garbage" reach their garden.

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