Showing posts with label Car. Show all posts
Showing posts with label Car. Show all posts

Sunday, November 4, 2012

Ford's Motorcity speed-freaks: EcoBoost Engine



There has been a lot of controversy in the field of ecology. Saving the world is important since the species living on it are in danger of coexistence, due to the natural misbalance product of the action of man.

The raw material is extracted every day in huge amounts. Copper, Gold, Oil, Marble, and others are exploited and often big company owners figure out how to get more and more, although a few or none give much thought on other means of manipulating (it cannot be created) or getting energy from nature.

But man tries to help nature. Actually, man has created some sort of device to help nature “breath” for an instant. One of the Britain’s most famous and finest car brands has come up with an idea that will have an impact in the car industry. 

The Ford’s new 1-liter EcoBoost Engine is the proof that scientists have been trying to diminish the amount of raw material used. This gem for speed-freaks is an engine powered with 170Nm Torque (the turning power of an engine) and 125PS (Pferdestärke: German term for “Horse power”) are quite superior to an average 1.6-liter engine. It has also a smaller three-cylinder block (21cm by 30cm), so that it can be put onto an a4 sheet of paper without having parts out of it.

This gadget is a little bit expensive, but most important of all is that it makes no annoying noise (no acoustical pollution) and it uses almost half of the gas we use to fill another car’s engine. This new breakthrough, as the media coverage shows, seems to be a way of saving money and nature as well.

Would anyone spend money on this new device? 

Further info
Article here: http://1l-ecoboost.fordmedia.eu/documents/factsheets/FS_Ford1.0-litreEcoBoostEngine_EU.pdf

Media coverage on the issue: http://www.autoexpress.co.uk/ford/focus/18601/ford-focus-10-litre-ecoboost


Thursday, September 20, 2012

False Analogy: The Idea Behind of Comparing an Ice-cream and a Car


Some time ago, I was in charge of explaining the topic “false analogy”. Considering the magnitude of this huge “imposition” --it was very simple really-- I began looking for some information; hence, in my research, I found a commercial that exposed the issue, but what really called my attention was the idea behind of making an analogy between an ice-cream and a car.

If my goal is to encourage people to buy a car, why would I compare it to an ice-cream to promote it? We all know that cars, from the basic one to the top one, are bounded with doors, headlights, mirrors, grilles, step bumpers, hoods, etc, and ice-creams are formed by a cone and a tasty cream that can vary depending on the flavor. So, is there any chance to compare them?

Given the complexity of this question, which at one point I felt unable to answer, I considered my mom’s opinion that inspired me to think of this: On the one hand, the ice-cream represents the things we are used to postpone in our lives, because we take them for granted; in addition, it is always difficult to make decisions and sometimes we tend to justify ourselves in order avoid them for whatever reason. On the other hand, the car represents the ultimate thing a person can aspire and it’s affordable, but it’s the man’s decision to buy it.

In conclusion, money is not a vital factor to buy something and it depends on us to try to obtain something. What do you think?