Some time
ago, I was in charge of explaining the topic “false analogy”. Considering the
magnitude of this huge “imposition” --it was very simple really-- I began looking
for some information; hence, in my research, I found a commercial that exposed
the issue, but what really called my attention was the idea behind of making an
analogy between an ice-cream and a car.
If my
goal is to encourage people to buy a car, why would I compare it to an
ice-cream to promote it? We all know that cars, from the basic one to the top
one, are bounded with doors, headlights, mirrors, grilles, step bumpers, hoods,
etc, and ice-creams are formed by a cone and a tasty cream that can vary
depending on the flavor. So, is there any chance to compare them?
Given the
complexity of this question, which at one point I felt unable to answer, I
considered my mom’s opinion that inspired me to think of this: On the one hand,
the ice-cream represents the things we are used to postpone in our lives,
because we take them for granted; in addition, it is always difficult to make
decisions and sometimes we tend to justify ourselves in order avoid them for
whatever reason. On the other hand, the car represents the ultimate thing a
person can aspire and it’s affordable, but it’s the man’s decision to buy it.
