The perceived technological obsolescence and its social cost

For this year, it was expected that the Blackberry London, Samsung Galaxy Note III, and i-Phone 5 were launched the market; what caused high degrees of anxiety in consumers addicted to Smartphones since their numerous new applications promised to  exceed their previous versions. But what is the aim of those people at buying another telephone if their old ones are supposed to be in perfect conditions?

This phenomenon of people buying goods and services they do not really need is a consequence of an economic system that has based its success in an active consume habit, which means that companies are forced to sell their products at any cost. For that reason, they spend million of dollars in violent advertisements that pretend to convince the audience of purchasing their new creation by exaggerating the advantages of it and highlighting the downsides of those already existent up to the moment.

The power of those campaigns are so strongly persuasive that most of the time they make us believe that getting the device is almost a must. 

As a consequence of this, every year more and more technological  wastes are being piled up in sumps located in undeveloped African countries where our rubbish is carried.

Nevertheless, in this respect, there is an aspect that is even more worrying, and it has to do with the fact that we decide to get rid of our gadgets not only because they are not working but also because they are old-fashioned, which is a stupidity! 

To finish, I would like you could reflect about this issue since we are all involved in the same problem: we are all unconscious consumers of technology that do not want to see how manufacturer companies and astute economists are manipulating our behaviour, so the call is to be more sceptical and less individualist; this world belongs to everybody, not just to the richest nations.

 After having reading this article, could you think in a more suitable way of making our economy sustainable without destroying our environment?

To know more about this interesting topic, watch this video

Changing our conception of comunication

When in 2007 Steve Jobs introduced a new product to the world, nobody imagined how important this announcement would be. Apple released  a new and revolutionary devise that had an ipod touch, a phone and an advanced internet comunicator in only one little machine. The name of it was “The iPhone”.

Steve Jobs, co-founder and CEO of Apple said that the iPhone was a 5 years ahead  phone and it was absolutely true. Back in 2007 we only had “smartphones” with QWERTY keyboard and touchscreens with stylus, but Apple did it again and broke all the rules to give us a product that by then was only part of our imagination.

This is how after years of research Steve Jobs and his company set up a legend that forced all cell phone companies to create and modify their projects to be at Apple’s level and this is how a competition started in the comunication industry.

In my opinion the release of the first iPhone changed the course of history of the mobile comunication. I think that without this invention the tablets, the touchscreen TV and many other technologies nowadays wouldn't exist and it would be years behind of what we know today. What do you think?

To see the video of the release of the iPhone, click here