When you
are seeing a films at the movies, how many times do you hear someone asking for
silence? Or People who is texting through their cellphones making you lose the
attention on the movie? Well, for all that people that earn our hate every time
they make us miss the climax of the movie, the reason to finally be polite has
arrived: Cinemark – a major operator of cine theaters – has created a new app for
iPhone: CineMode, it will encourage “mobile phone addicts” to stop clicking the
Send button on their smartphones in order to reward them with movie coupons if
they maintain quiet during the movie.
But, how
does it work? Really simple, just before the film starts a message is displayed
on the screen that will remember users to turn on the app on their smartphones,
and will also show the rules which users have to follow in order to gain the
coupons: put their phones on vibrate mode and avoid texting or calling when the
movie is still being played (the app will detect if the user doesn’t follow the
rules).
I don’t
know about you, but a really think that this is a perfect example of how an
industry can develop creative ideas in order to ensure the comfort of their
clients. Cinemark was able to use smartphones tech to stop the use of
smartphones, in this case, during a film being presented in a theater.
Do you know
any other example of a good app that has being developed recently? What are
your favorite apps?
